Festival of the Winds
A type-driven brand identity with elegance and playful wonder
I designed an identity system for Sydney’s annual kite festival, the Festival of the Winds. Using kinetic type and creative coding, I created a brand voice that invokes feelings of playfulness and wonder, evoking memories of a child at the beach looking up at the colorful shapes dancing in the air.
Time
8 weeks
8 weeks
Class
Spring Communication Design Studio
Spring Communication Design Studio
Festival of the Winds, 2019
Logotype
The logotype utilizes connected ligatures reminiscent of kite strings.
Motion
Movement is inspired by physical qualities of kite flying, like gusts and currents of wind.
Website
Discovering and playing joyful moments with dragging, hovering, and scrolling
Try it out at https://festivalofthewinds.netlify.app. There currently isn’t a mobile version.
Github
Print explorations
Physical play through posters
Concept 1.
A poster that turns into a kite.
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FRONT ︎︎︎
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BACK ︎︎︎
A poster that turns into a kite.
FRONT ︎︎︎
BACK ︎︎︎Concept 2a.
A long poster with kite stickers that doubles as a jumping contest.
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A long poster with kite stickers that doubles as a jumping contest.
Concept 2b.
Poster at scale; intended to make you look up and jump.
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Poster at scale; intended to make you look up and jump.
