![](https://freight.cargo.site/t/original/i/a77395e7d8abf9ee876fcd9b4d87d41938d0090ce69637e21ef4aa4605467831/fotw3.png)
Festival of the Winds
A type-driven brand identity with elegance and playful wonder
I designed an identity system for Sydney’s annual kite festival, the Festival of the Winds. Using kinetic type and creative coding, I created a brand voice that invokes feelings of playfulness and wonder, evoking memories of a child at the beach looking up at the colorful shapes dancing in the air.
Time
8 weeks
8 weeks
Class
Spring Communication Design Studio
Spring Communication Design Studio
![](https://freight.cargo.site/t/original/i/bcce6ffa5d7ea0357d547d44d631741768e35f56c2eecd634313679d3618a450/horse.png)
Festival of the Winds, 2019
Logotype
The logotype utilizes connected ligatures reminiscent of kite strings.
![](https://freight.cargo.site/t/original/i/3200249d22fc24ba169818f025e6e3453982c4d977c46e12abb985487fa512e8/finalwordmark.png)
Motion
Movement is inspired by physical qualities of kite flying, like gusts and currents of wind.
![](https://freight.cargo.site/t/original/i/6a784a5fbe3a451310804c6e6b384875e2535f335200514378dfd0b96933e617/fotw-long-2.gif)
Website
Discovering and playing joyful moments with dragging, hovering, and scrolling
Try it out at https://festivalofthewinds.netlify.app. There currently isn’t a mobile version.
Github
![](https://freight.cargo.site/t/original/i/a15d7c1b767be8bb15622ecb132d650dde3215f2029536ea2100b02ca7a516eb/Screenshot-2023-08-10-at-4.30.51-PM.png)
![](https://freight.cargo.site/t/original/i/25a0263149c14640bba97bd8b2bf0ca1249af511b7f94e7816bcb4c719066b15/Screenshot-2023-08-10-at-4.31.16-PM.png)
Print explorations
Physical play through posters
Concept 1.
A poster that turns into a kite.
FRONT ︎︎︎
BACK ︎︎︎
A poster that turns into a kite.
![](https://freight.cargo.site/t/original/i/1ba0aff8421dfc619d33a701e1c78cdba814c08e1b0e23b741e6bf8c22b66afd/kitePoster-01.png)
![](https://freight.cargo.site/t/original/i/2740c80d89d9e1dadcda2881807de8eff0941438bdfa7d74351f269237ef7e06/kitePoster-02.png)
Concept 2a.
A long poster with kite stickers that doubles as a jumping contest.
![]()
![]()
A long poster with kite stickers that doubles as a jumping contest.
![](https://freight.cargo.site/t/original/i/05faac01a68adf031f5b60d753090fbf9191dd49cd68c5f7fb756eed974f96d8/fotwsticker.png)
![](https://freight.cargo.site/t/original/i/4d2dad82c8e521c122423c3946eefdc39b075418dde13988181425699cba01b6/stickers2.png)
Concept 2b.
Poster at scale; intended to make you look up and jump.
![]()
Poster at scale; intended to make you look up and jump.
![](https://freight.cargo.site/t/original/i/ee6db79c8fe82e44ca28040a88650247c6eb53c09d0f8185f85cdd2271552365/joseph.png)