Festival of the Winds

A type-driven brand identity with elegance and playful wonder 

Exploring multimodal visual identity through typography

8 weeks

Junior Spring Communications Studio with Kelsey Elder

Develop an identity system for one of the following real-world scenarios; an exhibition, a conference, or a festival. I chose to design an identity system for Sydney’s annual kite festival, the Festival of the Winds.

Brand voice

This identity invokes feelings of playfulness and elegance, based on the wonderful memories of a child at the beach looking up at the colorful shapes dancing in the air.

Flying kites brings back many wonder-filled memories of my childhood: gazing up with awe at kites and running along the ground. 

Festival of the Winds, 2019


The logotype utilizes connected ligatures reminiscent of kite strings.


Movement is inspired by physical qualities of kite flying, like gusts and currents of wind.


Communicating brand values through interaction design

I made some playful interactions that the user could enjoy on a simple single-page website. I explored interactions with dragging, hovering, and scrolling that would be joyful to discover and play with.

Try it out at https://festivalofthewinds.netlify.app. There currently isn’t a mobile version.


Print explorations

Physical play through posters

Concept 1.
A poster that turns into a kite.

FRONT ︎︎︎

BACK ︎︎︎
Concept 2a.
A long poster with kite stickers that doubles as a jumping contest.

Concept 2b.
Poster at scale; intended to make you look up and jump.