Aloki/OVBI internship

How can we better connect a nonprofit organization with its donors?

In the summer of 2020, I worked with Dolly Parikh to research and design solutions for engagements between Overseas Volunteers for a Better India (OVBI) and their donors. OVBI relies on donation and fundraising to support their projects, and the focus of this internship was engaging donors through the website of OVBI's Eliminating Water Poverty.

In the process of research, I interviewed stakeholders, organized findings (using user personas, interviews, journey mapping) and communicated with leadership. I found that long-term donors were an important aspect of OVBI's donation system. One common theme among my interviews was the need for more connections to the efforts and impacts of OVBI's water program. While donors were getting updated through email lists, they did not feel grounded to their impacts in India– especially because many of the donors had begun contributing due to empathy with the struggles of Indian farmers.

After this research, I proposed two key ideas to help OVBI better engage with its donors:

Proposed design 
This website was designed with a focus on showing how OVBI has changed water security in various focused regions in India from their initial steps to the present day.
  • A demonstration of soil moisture in OVBI's focus areas over time through multispectral satellite imaging provided by a volunteer's startup
  • Showing how important metrics in water infrastructure, such as number of check dams built, have improved over time thanks to OVBI's involvement.
  • New live Q&A sessions with volunteers and workers on site: Short online video sessions would build connections between volunteers and donors, grounding the impacts of their financial support.
︎︎︎ Final website mockup and mobile version

︎︎︎ User research takeaways (Anonymized for this page)

︎︎︎ Journey mapping

By dragging a slider over or letting the timeline autoplay, users can view how OVBI has progressed in improving India’s water quality through a combination of important metrics and a multispectral satellite view documenting soil moisture. 
Clicking on an article card on the main page lets users find out more about the specific interventions that OVBI employs to improve water security.

Article Cards
Informative statistics and graphics combined with articles written about progress in specific areas let donors know two important things:

  1. How close OVBI is to reaching it’s goals in certain regions
  2. What exactly volunteers are doing to improve water security
  3. The impacts of OVBI’s efforts in this region
Live check-ins
Events help donors to learn about what is happening overseas, connect with other volunteers, and become inspired to join in.

People can share articles to social media through the website. On social media, clicking on link to this article also brings prospective donors closer to the OVBI website, where they can learn more about the organization.

These filters are designed to search better for key aspects, helping possible donors better evaluate the effectiveness of OVBI in reducing water poverty.